An asset-based approach

One of the most surprising overlaps between my previous work running an urban research center and supporting student social justice projects and my current work supporting clients and organizations with leadership development and career transitions?

Taking an asset-based approach.

Important whether we're talking about urban development and volunteer programs or how to pivot into a new industry or lead a team.

It's a huge part of why I use the Gallup Clifton Strengths assessment in my work – when you focus on doing more of what you're good at, it becomes a superpower – your special sauce, value-add, whatever you want to call it. You're more effective and happier. High achievers are often so focused on fixing problems, but the reality is that it just ends up depleting your energy from the things you like to do AND are good at. Wes Kao sums this up really well in reminder to "turn bugs into features" – important whether you're talking about marketing products – or marketing yourself.

Caroline Ouwerkerk